FitPrint - Get the proper fit

As of September 1st, we have moved to 15459 W Howard Ave in New Berlin.

We are across the street from Pick n Save and next door to Rocky Rococo's.

The Athlete's Foot is a franchise store that is locally owned.  This allows us to customize our store to suit the needs of our local community.  Whether you plan to run the NYC marathon, play for your high school team, walk your dog around the neighborhood, or just rid yourself of foot pain; The Athlete's Foot is here to help you. 

We utilize our computerized FitPrint system to analyze pressure points on your feet to fit you with the right shoe.  This is a FREE service to all customers.  Our use of several major brands of technical running shoes and shoe inserts in an extensive size range, allows us to customize fit for most every individual’s needs.  We do not stop there.  The Athlete's Foot carries a vast selection of shoes for all your athletic needs.  Whether it be a basketball shoe, football cleat, tennis shoe, baseball cleat, soccer cleat, running shoe, or walking shoe; we will get you fit with the right shoe for your activity.

Our frequent buyer plan rewards you for getting fit with us.  This is a free program that includes the entire family.  We will give you a credit of 50% of the average from the first 5 pairs of shoes towards your 6th pair.  No cards to keep.  No time limits.  We keep track of it for you and unlike other rewards programs, this can be combined with other offers.

In the meantime you can reach us at 262-821-1700. You can also contact us at our e-mail address: tafnewberlin@sbcglobal.net

The Athlete's Foot                                                                                             15459 West Howard Avenue                                                                                  New Berlin, WI  53151                                                                                        

Store Hours:                                                                                                       Monday - Friday  10 am to 8 pm                                                                           Saturday  10 am to 6 pm                                                                                     Sunday  11 am to 5 pm